Search engine optimization (SEO) refers to practices designed to make web content more visible and easily discoverable on search engines. SEO is important because unlike paid advertisements or social media posts, organic search engine traffic provides businesses with sustainable access to qualified leads and customers. SEO stands for Search Engine Optimization. To accomplish this goal, […]
Posts from April 2024
What is On Page SEO?
On page SEO (also referred to as on-site SEO) refers to those elements you can control on each webpage of your website. These may include titles, meta descriptions and alt text as well as any HTML elements not visible to visitors but used by search engines for indexing purposes and ranking the webpage effectively in […]
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What Are SEO Keywords?
Keywords are the foundation of search engines’ understanding and evaluation of content, making keyword selection an essential element of an effective SEO strategy. As such, selecting and discovering keywords are an integral component of an effective SEO campaign. SEO keywords, in their simplest definition, are search terms frequently entered by your target audience into Google. […]
What Are Backlinks in SEO?
Backlinks, also referred to as inbound links or link juice, are an integral component of SEO (Search Engine Optimization). Backlinks help search engines understand your page by signaling to them that another website believes your content to be pertinent and trustworthy – in turn leading to higher search engine rankings for your web pages. User […]
Trusted SEO Resources and Tips to Help You Grow As an SEO Professional
Search Engine Optimization (SEO) is the practice of improving online content to rank higher in search engine result pages (SERPs). A well-optimized site requires knowledge, processes, technical components and tools that work in unison to produce organic search visibility rankings that increase awareness and traffic. SEO is an ever-evolving industry, necessitating agility and an in-depth […]
How to Increase SEO – How to Increase Your Website’s Search Engine Ranking
To rank highly on search engine results pages, a web page must meet two criteria: relevancy and authority. Therefore, its content is considered the primary SEO factor: it must contain keywords or topics search engines are looking for and be written with user intent in mind. There are numerous on-page and off-page factors that can […]
How Much Does SEO Cost?
Search engine optimization (SEO) is an invaluable way to reach new customers online. SEO provides organic advertising that ranks you higher in organic search results without incurring click costs per click, increasing website traffic and lead generation. Unfortunately, however, setting an effective SEO budget can be tricky depending on various factors like size of business […]
Why James Dooley is the Best SEO Mentor for Business
James Dooley is an esteemed SEO specialist with over a decade of experience, who has helped over 1,000 businesses improve their website SEO performance and increase online visibility. Through innovative yet proven strategies he has assisted his clients to secure top positions on search engine results pages (SERPs), leading them to experience increased organic traffic […]
What Is SEO Copywriting?
Have you heard the term, SEO copywriting? But are unsure what its significance or difference are from regular writing? To put it simply, SEO writing refers to creating content with the goal of ranking well in search engine results pages (SERPs). In this article we’ll discuss what writing SEO content entails as well as some […]
What Is SEO and How It Works?
Search engines such as Google receive billions of searches every day, providing your website with millions of potential visitors and driving business growth. SEO (search engine optimization) refers to practices used to ensure your content aligns with what search engines look for; these may include things such as keyword research, content marketing, website development / […]